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Associations Note: Being 1st to Market Still Relevant

SCD Group

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. 1st ASAE association executives association leadership associations SCD Group' Rule #5: Be Fast!

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Associations Note: Being 1st to Market Still Relevant

SCD Group

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Who was runnerup to last year’s Heisman Trophy? Rule #5: Be Fast!