SCD Group

NOVEMBER 26, 2013

At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Levesque, along with professors Maria Minniti of Southern Methodist University and Dean Shepherd of Indiana University, used a mathematical model to weigh the risks and benefits of entering the market early.

Marketing 40

Marketing Indiana California Newsletter 40

SCD Group

APRIL 11, 2013

At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Levesque, along with professors Maria Minniti of Southern Methodist University and Dean Shepherd of Indiana University, used a mathematical model to weigh the risks and benefits of entering the market early.

Marketing 40

Marketing Indiana California Newsletter 40

SCD Group

NOVEMBER 27, 2012

I experienced one such case in the 1990s and we all watched another case in 2012. All this reminds me of an Indiana farmer who once told me “Nothin’ ruins a great organization like too much money.” In fact, what’s happening in the NHL reminds me of two similar cases in the association and nonprofit world.

New York City 40

New York City Indiana Ohio New York 40

Beth Kanter

DECEMBER 11, 2012

While giving related to Hurricane Sandy may boost total fundraising in 2012 it is unlikely to change fundraising results for most nonprofits. But the Center on Philanthropy at Indiana University says we are experiencing the second slowest recovery since 1971. Are people giving less because of the economy? billion in revenue.

Revenue 28

Revenue Indiana United States Report 28