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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? We know that there are key points when recruiting new members to any organization that are crucial to survival. by Megan Rockett. 4) Can Your Conference Really be Personalized? 4) Can Your Conference Really be Personalized? by Jeff Hurt.

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Get Members’ Attention With Their Own Data

Associations Now

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. But the message was more than just “Hey, join our councils,” says Natalie Sherry, MSIMC, CUDE, membership manager for CUNA councils. What do people care about most? Themselves.