article thumbnail

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up. Here’s why ACS recruited some of college basketball’s top coaches to their team. Don’t ever give up,” and “Be a dreamer.