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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Source: 2017 Association Communications Benchmarking Survey.

Revenue 69
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The Digital Disconnect Between CMOs and CIOs

Associations Now

And, last year, technology research firm Gartner predicted that by 2017, chief marketing officers (CMOs) will outspend chief information officers (CIOs) on IT. “Effective customer engagement across the ever-growing touch points of the digital age requires technology to support your marketing objectives.”.