Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Elyce Gronseth is a marketing account specialist with Naylor Association Solutions. Dive deeper.

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ISAE

NOVEMBER 28, 2023

How often do you read the alumni newsletter? About the Author Gabrielle Perham is the Director of Marketing & Sales Operations for Deep Sync and its family of brands: Compact Information Systems, HomeData, AccuData Integrated Marketing, AlumniFinder, ASL Marketing, CollegeBound Selection Service, and DeepSync Labs.

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Association Adviser

MARCH 26, 2018

In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Online communications, including newsletters, apps and websites, are increasingly popular with members today because they allow access to timely information right at members’ fingertips. 1 challenge associations face today.

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Associations Now

AUGUST 2, 2017

Considering an email newsletter redesign? Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. But a poor design can result in your newsletter winding up unread and in members’ spam folders. — MemberClicks (@MemberClicks) August 2, 2017.

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Association Adviser

JANUARY 30, 2018

The results are in: As in 2017 , membership remains the top priority for associations to evolve and improve. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Ed Salvato, LGBTQ marketing specialist.

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Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

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Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

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Associations Now

MAY 25, 2017

Also: Why marketing automation could be hurting you. “It could be as relatively simple as a mention in your organization’s newsletter of something significant a member has achieved, or as organized and official as a system of annual honors and awards,” writes Trustrum. Manual Marketing.

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Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. One is Association Media & Publishing’s EXCEL Awards. Nonmember: $395.

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Association Adviser

JANUARY 30, 2018

The results are in: As in 2017 , membership remains the top priority for associations to evolve and improve. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

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Socious

JANUARY 4, 2017

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. These articles will give you a head start on 2017, covering topics from member engagement to business management. Not everyone enjoys posting in your forums or reading email newsletters every week.

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Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Source: 2017 Association Communications Benchmarking Survey.

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Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Do you receive a newsletter with news customized to your interests? What could associations use AI for?

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Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Do you receive a newsletter with news customized to your interests? What could associations use AI for?

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Associations Now

MARCH 8, 2017

— Harvard Biz Review (@HarvardBiz) March 8, 2017. Amp up your online events with these helpful tips from Grit Marketing. Does your email newsletter have a clear purpose? Kivi’s Nonprofit Communications Blog says you should clearly define the action you want readers to take after they read your newsletter.

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Association Adviser

NOVEMBER 29, 2018

Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association. Newsletter. Top 3 Print Communication Channels: Member magazine.

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Association Adviser

DECEMBER 11, 2018

Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. Three channels are new to the top 10 this year: printed member newsletters, printed show guides and private online communities. However, our survey finds plenty of commonalities among our respondents.

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Associations Now

MAY 22, 2017

Network for Good’s marketing blog shares a few ways to activate board members for fundraising that don’t require them to make a direct ask. Board members often carry a lot of clout in the profession; take advantage of that by asking them to write an article or a letter for your blog and newsletter. How can you get them more involved?

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Associations Now

JULY 26, 2017

In an increasingly competitive market, an association’s brand may be its most valuable asset. Heavily promote your exclusive membership benefits, including “your education conference, local lunch and learns, online community, industry-specific publications, newsletters, and networking events.”

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Association Adviser

AUGUST 20, 2018

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

Communications 60

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Associations Now

JUNE 26, 2017

. "How to Write Email Newsletters People Want to Open and Act On" #associations #assnchat #publishing [link]. — Kim Howard, CAE (@kimhowarddc) June 26, 2017. The Content Marketing Institute (CMI) shares advice for creating a must-read email program. How can you get more eyes on your emails?

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Association Adviser

MAY 15, 2017

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Publication advertising can take the form of sponsored text messages.

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Association Adviser

NOVEMBER 17, 2017

Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. Photo by William Iven on Unsplash.

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Associations Now

MARCH 21, 2017

Engaging Volunteers further recommends taking advantage of email newsletters, Facebook ads, and digital incentives to reach donors. — Quartz (@qz) March 21, 2017. Find out how to create a visual social media calendar from the folks at the Content Marketing Institute. Calling In Remote Workers. Appeal to your audience.

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MemberClicks

SEPTEMBER 30, 2022

Clarify your target audience to better market your association to them. On the other hand, a marketing association might be more interested in the specific roles and levels of their members to best tailor trainings to their needs and experience. Author: Gabrielle Perham, MBA, Director of Marketing. in Marketing and an M.B.A

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Achieve

OCTOBER 6, 2023

Social Media Return on Investment Measuring your nonprofit’s return on investment (ROI) is essential for any marketing or fundraising initiative. Nick's work with GoodUnited resulted in being named The University of North Carolina at Chapel Hill’s 2017 Distinguished Young Alumnus.

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Associations Now

JULY 20, 2017

— Openwave Computing (@owcsllc) July 20, 2017. “The strategy of batching and blasting marketing messages across various platforms might have been an effective way to drive clicks in the past, but not anymore,” writes Alfred Lua. MarketingProfs shares considerations for how to use video in your marketing funnel.

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Associations Now

MARCH 15, 2017

According to the recently released 2017 Membership Association Survey , conducted by MemberZone, membership retention is one of the biggest challenges facing associations right now. Otherwise, you face the much-dreaded membership churn. If you’re an association leader who agonizes over the renewal process, you’re probably not alone.

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Association Adviser

JANUARY 25, 2019

“Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. said Kelly Clark, manager for online marketing at Naylor. Significant. Avoiding the Spam Folders.

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Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Source: 2017 Association Communications Benchmarking Study. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Source: 2017 Association Communications Benchmarking Study. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

Communications 60

Communications Content Survey Social Media 60

Fonteva

MARCH 19, 2020

This is the first email marketing design trend on this list. This includes social media, email marketing strategies , cold calling, or even downloadable resources. Author: Gabrielle Perham, MBA, Director of Marketing. Gabrielle is the Director of Marketing for AccuData Integrated Marketing. She earned a B.S.

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Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Does your association’s publication have members saying, “Wow!”.

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Directory Communications Content Survey 62

GrowthZone

NOVEMBER 23, 2020

Marketing automation. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. Email marketing. Email marketing. Campaigns and email marketing. Online payment processing. Mobile credit card processing. Fundraising. Online store/e-commerce. Member app.

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