Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Socious

JANUARY 4, 2017

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. These articles will give you a head start on 2017, covering topics from member engagement to business management. Not everyone enjoys posting in your forums or reading email newsletters every week.

millennials 100

millennials Member Engagement Video Software 100

Association Adviser

NOVEMBER 29, 2018

Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association. Print can still be a major revenue generator for associations.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Association Adviser

AUGUST 20, 2018

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

Communications 60

Communications Newsletter Survey Report 60

MemberClicks

SEPTEMBER 30, 2022

Clarify your target audience to better market your association to them. On the other hand, a marketing association might be more interested in the specific roles and levels of their members to best tailor trainings to their needs and experience. Author: Gabrielle Perham, MBA, Director of Marketing. in Marketing and an M.B.A

Committee 52

Committee Tampa Social Media Software 52

Achieve

OCTOBER 6, 2023

Social Media Return on Investment Measuring your nonprofit’s return on investment (ROI) is essential for any marketing or fundraising initiative. To calculate your social media ROI, take the revenue your nonprofit has earned on a platform and divide that number by how much you’ve spent on that platform.

Social Media 52

Social Media North Carolina South Carolina Content 52

Fonteva

MARCH 19, 2020

They may even see more consistent non-dues revenue streams! This is the first email marketing design trend on this list. This includes social media, email marketing strategies , cold calling, or even downloadable resources. Author: Gabrielle Perham, MBA, Director of Marketing. in Marketing and an M.B.A

Tips 52

Tips Recruiting Recruitment Tampa 52

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue.

Directory 61

Directory Communications Content Survey 61

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

Content 227

Content Marketing Social Media Process 227

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. 1 CAE credit. More info/register.

Social Media 37

Social Media Chicago Tools Washington 37

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Hear me out.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

GrowthZone

NOVEMBER 23, 2020

Generate revenue. Marketing automation. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. Email marketing. E-business tools support multiple revenue streams. What is Association Management Software (AMS)? Manage membership data and communications.

Membership Management 78

Membership Management Software Directory System 78

Associations Now

JULY 20, 2017

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue [link] via @buffer. — Openwave Computing (@owcsllc) July 20, 2017. MarketingProfs shares considerations for how to use video in your marketing funnel. Eventbrite shares copywriting tips for newsletters. Less Traffic, More Conversation.

Social Media 40

Social Media Newsletter Report Review 40