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Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

Content 227
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The Influencer Marketing Tool That Made All The Difference

Association Success

Building attendance for our virtual summit, SURGE 2017, presented us with an interesting challenge. When it comes to creating an outreach strategy for a virtual summit, the potential to build and expand the event community through promotions by our speakers and sponsors is incredible. You've Been Hit By a Snöball! Theoretically.

Tools 60
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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community.

Examples 156
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Association Brain Food Weekly: 1.21.22

Reid All About it

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195
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Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones.

DC 150
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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Ed Salvato, LGBTQ marketing specialist.

LMS 361
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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Elyce Gronseth is a marketing account specialist with Naylor Association Solutions. Dive deeper.

Charlotte 122