Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. Marketers want inspiration for new campaigns. Example 8: The Daily Carnage Community.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Socious

JANUARY 4, 2017

But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. Top 3 Member Engagement Articles.

millennials 100

millennials Member Engagement Video Software 100

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. 51 percent of associations surveyed create communications targeted to younger members. So good job, you are on your way!

Charlotte 121

Charlotte Indiana Communications millennials 121

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. Three-quarters of association respondents have some type of process in place for measuring member engagement with their communications—which means a whole 25 percent don’t! Source: 2017 Association Communications Benchmarking Study. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. What could associations use AI for? Tools like Rasa.io

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Newsletter Tools Case Study Report 60