Aptify

DECEMBER 13, 2017

Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes. So, act to influence your members across that whole lifecycle arc. You market and showcase your brand. Lay groundwork for future member engagement.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

GlowGlobally

DECEMBER 5, 2017

What levels of engagement are there and how do members and customers fit into this model? A recent webinar now provides a unique way to learn about the results of the 2017 Index and the thinking that it has inspired among the associations participating.

Member Engagement 60

Member Engagement Resources Strategy Marketing 60

Higher Logic

MARCH 6, 2018

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Do they want to know more about trends in the market and what your members want? As activity increases, so does member engagement. It’s a critical component of success.

How To 266

How To eBook Software Library 266

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Tue 6/6 at 1:30 p.m. Host: Informz.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 10, 2017

And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. American Engagement Index 2017: Increasing ROI. 1 CAE credit. More info/register. Host: Matrix Group. 1 CAE credit.

Revenue 178

Revenue Conference Education Content 178

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. Getting in touch with members through automation. 2 additional renewals came from other member types. The numbers speak for themselves. Looking to the future.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Higher Logic

JANUARY 18, 2017

Now we have more exciting news for 2017: Higher Logic has acquired Socious, a online community software company. For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. And we’ve done just that! Why did we acquire Socious?

Press Release 120

Press Release Software Products Member Engagement 120

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. Even though the U.S. economy grew at a brisk 3.5% Policy Priorities Mirror Industry Outcomes. Measuring Advocacy and Policy Outcomes.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Socious

JANUARY 4, 2017

But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. Top 3 Member Engagement Articles.

millennials 100

millennials Member Engagement Video Software 100

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Survey 100

YourMembership

SEPTEMBER 20, 2018

This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study.

Survey 165

Survey Conference Organization Member Engagement 165

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking. SURGE 2017.

LMS 150

LMS millennials Blended Learning System 150

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

SBI

AUGUST 9, 2021

Back in 2017, superhero movies made more than $4 billion at the box office. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. Or, if not an AMS, then a new member benefit. Then listen.

Discount 98

Discount Member Engagement Association Management Leadership 98

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 billion people use Gmail today (as of July 2017).

Marketing 149

Marketing Communications Content Report 149

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

OCTOBER 20, 2017

Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? and how to get the right statistics to prevent national and chapter level members from leaving. 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

Survey 150

Survey Louisville DC Maryland 150

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement .

Minneapolis 79

Minneapolis Learning Management System New York California 79

Potomac Core

FEBRUARY 28, 2018

The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On Association members employ 200,000 people in the U.S. The HCPA Customized Advocacy model delivered an important win through the passage and enactment of California’s Cleaning Product Right to Know Act in 2017. percent or $373.7

California 132

California Analysis DC Products 132

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention.

Certificate 66

Certificate Survey Recruiting Recruitment 66

Associations Now

MAY 22, 2017

Get board members engaged with your organization’s fundraising efforts. Raising money is a vital part of any association, but getting board members to participate in fundraising activities can be challenging. — MemberClicks (@MemberClicks) May 22, 2017. Make your online engagements a little more fun.

millennials 52

millennials Newsletter Member Engagement Marketing 52

Mariner Management

MARCH 18, 2021

Chapters can deliver more relevant and timely content, which in turn can engage the younger and more diverse members. Take PRSA Maryland who began the DEI conversation in 2017. The post Making the case for chapters appeared first on Mariner Marketing & Management, LLC. Tell the chapter value story.

Tampa 62

Tampa Maryland Texas Florida 62

GrowthZone

MARCH 12, 2019

Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate member engagement, and streamline tedious tasks. 2017 GrowthZone Association Industry Survey. Here are 8 ways association management software will improve your workday. However, some do not.

Software 97

Software Directory Cost Tools 97

Associations Now

MARCH 22, 2017

But at its worst, testing out the latest communications channel could turn into a big waste of time and money and may leave your members confused, says Leeann Berner, MemberSuite’s vice president of marketing, in a post for CommPRO. — Noodle Live (@NoodleLive) March 22, 2017. “Glitz is only good when it is effective.

Social Media 46

Social Media Communications Tools Survey 46

Associations Now

DECEMBER 14, 2016

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. The most common wish list item that we heard was deeper member engagement. It’s also a key goal for Liz Dombrowski, member service manager with the Insured Retirement Institute.

Pennsylvania 40

Pennsylvania Membership Management Member Engagement Recruiting 40

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. What could associations use AI for?

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. What could associations use AI for?

Newsletter 60

Newsletter Tools Case Study Report 60

Associations Now

AUGUST 19, 2018

At a time when opinions of networks like Facebook and Twitter are wavering and Snapchat is losing momentum, leading associations in other marketing directions , Pinterest might prove a fairly stable Plan B. Here’s a checklist on how to attract and keep members engaged online, from YourMembership. Thank Us Later.

Chicago 40

Chicago Conference Member Engagement Report 40

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement. But what is it?

Process 78

Process Directory Software Revenue 78

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Their research identified four segments in their marketplace.

Products 119

Products America Boston United States 119

Fonteva

MARCH 19, 2020

By examining your association’s member data, you can pinpoint the specific areas where your efforts are making an impact, or not. This holds true whether it’s your member engagement efforts or your internal operations. This is the first email marketing design trend on this list. in Marketing and an M.B.A

Tips 52

Tips Recruiting Recruitment Tampa 52