Reid All About it

NOVEMBER 10, 2017

And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community.

DC 150

DC Washington Tools Education 150

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. They are doing so by communicating how Advocacy drives business outcomes. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

JANUARY 18, 2017

Now we have more exciting news for 2017: Higher Logic has acquired Socious, a online community software company. For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. And we’ve done just that! Why did we acquire Socious?

Press Release 120

Press Release Software Products Member Engagement 120

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

Survey 150

Survey Louisville DC Maryland 150

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.

Industry 164

Industry Analysis Committee Team 164

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

SBI

AUGUST 9, 2021

Back in 2017, superhero movies made more than $4 billion at the box office. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. Or, if not an AMS, then a new member benefit. Then listen.

Discount 98

Discount Member Engagement Association Management Leadership 98

Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Who We Are; Who We Asked; Why It Matters: Bringing Engagement and Brand Identity Together.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Potomac Core

FEBRUARY 28, 2018

The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On Since joining HCPA as its new President & CEO in January 2017, Steve Caldeira and his team continually communicate with their Board and members to stay connected to evolving member challenges and opportunities.

California 132

California Analysis DC Products 132

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement. “Wow!

Process 78

Process Directory Software Revenue 78

Associations Now

MARCH 22, 2017

The latest communications platform may not be worth your time—stick to tried-and-true tactics to reach your members. As new ways to communicate with members emerge, it’s not surprising that a savvy communications professional would want to try out a fresh, cool platform or tool. Advice for Self-Assurance.

Social Media 46

Social Media Communications Tools Survey 46

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention.

Certificate 65

Certificate Survey Recruiting Recruitment 65

Associations Now

MAY 22, 2017

Get board members engaged with your organization’s fundraising efforts. Raising money is a vital part of any association, but getting board members to participate in fundraising activities can be challenging. — MemberClicks (@MemberClicks) May 22, 2017. Make your online engagements a little more fun.

millennials 51

millennials Newsletter Member Engagement Marketing 51

GrowthZone

MARCH 12, 2019

Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate member engagement, and streamline tedious tasks. GrowthZone AMS: Offers real-time reporting on financials, membership, events, communications, projects, sales, and more. However, some do not.

Software 97

Software Directory Cost Tools 97

Fonteva

MARCH 19, 2020

This holds true whether it’s your member engagement efforts or your internal operations. Offer events that interest your members. Communicate more effectively with members. Discover opportunities to recruit new members. Communicate more effectively with members. in Marketing and an M.B.A

Tips 52

Tips Recruiting Recruitment Tampa 52

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. Clearly Communicate Your Value. Increase Member Engagement. How do your members prefer to read your publication? That’s a trick question.

Directory 61

Directory Communications Content Survey 61

Associations Now

DECEMBER 14, 2016

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. The most common wish list item that we heard was deeper member engagement. It’s also a key goal for Liz Dombrowski, member service manager with the Insured Retirement Institute.

Pennsylvania 40

Pennsylvania Membership Management Member Engagement Recruiting 40

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. What could associations use AI for?

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. What could associations use AI for?

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

AUGUST 23, 2017

We talk to associations all of the time about how to best leverage the tools of engagement they have at their disposal. AA: What do you mean by “tools of engagement”? DeBarr: Tools of engagement are the vehicles associations use to communicate and engage with members.

millennials 61

millennials Revenue Tools Content 61

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register. 1 CAE credit.

DC 30

DC Washington Project Member Engagement 30

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 60

Communications Content Survey Social Media 60

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 188

San Jose millennials Revenue Content 188

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 118

Charlotte Indiana Communications millennials 118

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 150

San Jose millennials Revenue Content 150

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. We’ve built our company around helping you improve customer and member engagement. Let us help.

Sample 100

Sample Marketing Conference New York 100

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Track member engagement on the digital edition of your publications.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

FEBRUARY 24, 2017

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging.

DC 153

DC Washington Raleigh Social Media 153

Reid All About it

FEBRUARY 24, 2017

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging.

DC 153

DC Washington Raleigh Social Media 153