Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. What it does, it does…fine.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

Report 100

Report Social Media Member Engagement System 100

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Tue 6/6 at 1:30 p.m. Host: Informz.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 10, 2017

And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Higher Logic

MAY 3, 2018

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. billion people use Gmail today (as of July 2017).

Marketing 149

Marketing Communications Content Report 149