Higher Logic

JANUARY 31, 2019

Effectively reaching out to younger members can lead to big win$ in terms of improving membership retention (if you can attract them first, that is). In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

Communications 184

Communications millennials Tips Software 184

Reid All About it

NOVEMBER 9, 2018

The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. .); and how to get the right statistics to prevent national and chapter level members from leaving. Tue 11/13 at 2 p.m. – 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

NOVEMBER 2, 2018

Recharge your Member Experience. Member value propositions are rapidly changing from expectations to experience-driven experiences. Your members expect the same convenient online experience with your association that they’ve come to expect in most other areas of their lives. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools Content 38