2018 Innovation New Mexico Strategy 
Spark Consulting
APRIL 23, 2019
In the spring of 2018, I had the opportunity to attend one of my favorite conferences in the association year: digitalNOW. And don’t forget to check out the other FREE Spark whitepapers, too: Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , co-authored with Sohini Baliga.
Association Adviser
NOVEMBER 6, 2017
In 2018, we as an association will determine what we want to accomplish over the coming three to five years. AA: Tell us about your media relations strategy. Our news team may identify and write a story about a cool member program that we then use to pitch mainstream media. That culture change takes time.
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