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Association Brain Food Weekly: 11.29.19

Reid All About it

The March/April 2019 issue of Cook’s Illustrated has the recipe. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. 1 CMP credit.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Are they using your online learning platform?

Revenue 53
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Association Brain Food: 11.18.22

Reid All About it

Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Stacey Telford, Community Manager at The Marketing Society. It’s not 2019 anymore, the world has changed and incentive trends have changed right along with it. Host: American Marketing Association.

DC 43