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Association Brain Food Weekly: 8.9.19

Reid All About it

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

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Association Brain Food Weekly: 10.18.19

Reid All About it

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out. Ann Handley, Emma ). David Nield, Wired ). CAE credit.

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Association Brain Food Weekly: 9.21.18

Reid All About it

I went from stunning grueling experiences—hiking 14 miles down the North Rim of the Grand Canyon, staying overnight at Phantom Ranch at the bottom, hiking 10 miles up the South Rim the next day, and more hiking in Sedona AZ (Bear Mountain was the highlight)—to the intense reality of preparing for a direct hit by Hurricane Florence.