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AARP Responds to Viral Posts With Benefits Contest
Associations Now
MAY 2, 2023
The association’s “Benefits Badass” contest follows a phenomenon of TikToks by members outside its core audience touting its discounts. According to a press release, AARP will select 25 finalists from submissions, which will then be voted on by the general public; the winner will receive $50,000. Abel said in the post. “I
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