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Satisfaction vs. Loyalty: Creating a Connection for Long-term Success
AMR Management Services
DECEMBER 19, 2011
In marketing parlance, satisfied customers are good. Discounts: Whether its the punch card for a free sandwich or a frequent flyer program, those are loyalty programs that keep customers coming back. Probably enough to give him or her free registration every five years or a 10 percent discount once in a while. More Resources.
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