SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business.

Marketing 40

Marketing Columbus Ohio Tips 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media. Columbus, Ohio.

Content 40

Content Columbus Ohio eBook 40

SCD Group

AUGUST 30, 2012

If (as most associations) you cannot afford “major media buys,” don’t go down that path. Instead, consider other media tools to deliver your message(s) to your target audience(s). Columbus, Ohio. Social Media & Internet have replaced 2 of top 3 r. September 4-6, 2012. Posted by Steve Drake.

San Francisco 40

San Francisco Columbus Ohio Tools 40