article thumbnail

SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. at 4:53 PM.

article thumbnail

SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

Content 40
article thumbnail

SCD Group

SCD Group

Here are some examples: · American Academy on Communications in Healthcare (AACH) wanted to reach chief medical officers at major medical centers. Columbus, Ohio. Chicken, Bus, Holland America & Associations: How. If (as most associations) you cannot afford “major media buys,” don’t go down that path.