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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. One thing’s for sure, agreed Notter, there are no shortcuts to good data gathering and analysis. It’s also a great member benefit and new member recruiting tool. ” Conclusion.
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