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What Star Wars Can Teach You About Talent Management

Associations Now

Even without deep analysis, we can figure out the Sith approach of force choking staff to death is ineffective in respect to both employee retention and organization morale. To find the answers, I spoke with Mark Peterson, a University of Wisconsin-Milwaukee professor who teaches a course that explores Star Wars.

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Don’t Forget Your Members are People

Associations Now

The data-capture and -analysis capabilities of AMS’s are a growing and exciting subject for membership professionals, but there’s at least one potential pitfall: In the quest to better understand your members through data, it’s easy to forget that real people live behind those numbers in your AMS. Here’s why.