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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union.

Georgia 101
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Best of the Web: April 2013

Association Adviser

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? In this article, Howie Jacobson discusses how you sabotage your own creativity and what to do to prevent it. Association Publishing Market Puts Digital In Focus.

Georgia 60
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Best of the Web – March 2013

Association Adviser

Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . ” Do the publishing experiences of the associations in this article reflect your association’s member communications?

Georgia 60
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What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. ” Hillary Levitz , an online marketing specialist at Naylor, agreed with Donovan that a mobile site it a must have. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

Texas 60
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Best of the Web: May 2013

Association Adviser

Read about the other three in this article by Mike Michalowicz. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. Open Forum. Business2Community? : Jamie Notter.

Georgia 60
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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. Naylor’s Gardner agreed.