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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew.

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Why Didn’t Our Members Choose Us?

Smooth The Path

Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Related articles: The stories members make up. Association trend watch: member experiences.

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