Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

JANUARY 27, 2022

One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. We can’t be sure that members will love a new product or assume they won’t like the topic of an article or will register for a new event.

Products 78

Products Member Experience Member Research Member Engagement 78

Smooth The Path

OCTOBER 4, 2016

Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Related articles: The stories members make up. Association trend watch: member experiences.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

FEBRUARY 9, 2017

If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. The idea of the article is to openly, objectively seek out the other side’s argument. Dive into your member’s stories and find out how close you are.

Survey 60

Survey Project Conference Content 60

Smooth The Path

APRIL 19, 2016

When you are ready to ask members all of the questions you are so curious about, let’s talk. Related articles: Slow data vs. fast data. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior.

Survey 60

Survey Member Research Member Insights Member Experience 60