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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

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Why Didn’t Our Members Choose Us?

Smooth The Path

Our solutions are not the exact solutions members need to solve their problem. We are boring so members tuned out long ago. Or the communication is too complex. Related articles: The stories members make up. Association trend watch: member experiences. The post Why Didn’t Our Members Choose Us?

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Our Members Are Not Crazy

Smooth The Path

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. The idea of the article is to openly, objectively seek out the other side’s argument.

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