Article Member Experience Member Research Strategy 
Smooth The Path
JUNE 18, 2019
My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew.
Smooth The Path
OCTOBER 4, 2016
Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Related articles: The stories members make up. Association trend watch: member experiences.
Smooth The Path
APRIL 19, 2016
When you are ready to ask members all of the questions you are so curious about, let’s talk. Related articles: Slow data vs. fast data. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior.
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