Smooth The Path
JANUARY 15, 2019
I conduct member research all the time, so I get direct access to the bright spots in our industry. Association Universe puts out a regular curated list of articles about important association topics. Where do you get knowledge and insights about the association industry? I am lucky. Are you hungry for some knowledge?
Associations Now
AUGUST 9, 2019
If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social,” says Liesa Opitz on Convince and Convert. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel.”. .
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Smooth The Path
JANUARY 27, 2022
One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. We can’t be sure that members will love a new product or assume they won’t like the topic of an article or will register for a new event.
Smooth The Path
SEPTEMBER 9, 2021
For example, the data from breakout group conversations can offer an association insight about what members want and need. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.
Smooth The Path
JUNE 18, 2019
My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Once my year’s membership was up, I didn’t give the association a second thought.
Smooth The Path
FEBRUARY 9, 2017
If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. The idea of the article is to openly, objectively seek out the other side’s argument. Dive into your member’s stories and find out how close you are.
Smooth The Path
OCTOBER 4, 2016
Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Related articles: The stories members make up. Association trend watch: member experiences.
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