Associations Now
AUGUST 9, 2019
If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social,” says Liesa Opitz on Convince and Convert. For the NYT team, that share will come up as ‘direct,’ even though you didn’t type the whole link into your browser. — Keith R.
Associations Now
JANUARY 22, 2016
So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. “Attendance isn’t as projected.” Even worse: You’ve been called to your CEO’s office to update her on how things are going. What’s the worst-case scenario?
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Association 20/20
JULY 28, 2014
6) Traditional Media Regularly Searches Web Video: Original programming creates a cross-over vehicle for direct use or heightened attention from traditional media networks. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.
Association 20/20
JANUARY 11, 2015
6) Traditional Media Regularly Searches Web Video: Original programming creates a cross-over vehicle for direct use or heightened attention from traditional media networks. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.
Association 20/20
JANUARY 11, 2015
6) Traditional Media Regularly Searches Web Video: Original programming creates a cross-over vehicle for direct use or heightened attention from traditional media networks. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.
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