Smooth The Path

JUNE 18, 2019

I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year member experience lines up with many other new member’s experiences according to member research. As you can probably imagine, neither inspired me to renew.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

OCTOBER 4, 2016

Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Related articles: The stories members make up. Why haven’t more chosen us?

Price 127

Price Products Member Experience Communications 127

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. The conference volunteer is not doing her job. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.

Survey 60

Survey Project Conference Content 60