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Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

The work stoppage – which has gone past 70 days – has resulted in cancellation of more than a third of the season, their traditional New Year’s Day outdoor game and their All-Star Game. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever.