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Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

The National Association of Black Journalists learns a lesson in managing member expectations. Plus: An underrated social video platform gets its due. The National Association of Black Journalists (NABJ), like any other association would be, was undoubtedly excited to offer a star-studded event to its members.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space.