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Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

Plus: An underrated social video platform gets its due. Last week, the organization announced that members at its national convention in Minneapolis would be able to attend an exclusive event with musical legend Prince. The National Association of Black Journalists learns a lesson in managing member expectations.

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Conference Circuit: 2014?s Events in Review

Associations Now

E3, the most important video-game industry event , utilized standard social media outlets in addition to a Twitch live-streaming channel to document its extensive events. The conference was held in Minneapolis, one of the healthiest and fittest cities in the country.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space.

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Building a Facebook Presence

ChatterBachs

Get market research about a new product/service launch. For instance: * A welcome 30 second video from the “face” of your business. * She used Facebook to connect with friends and family in Minneapolis and then asked them to introduce the coming restaurant to their friends and family. . * Enhance our search engine optimization.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. Wine lover.