Association Value Books Communications Member Experience 
Smooth The Path
MARCH 5, 2017
But new members don’t see a way to engage. They see a waterfall of communications, but none stick out as something that applies to a new member like them and they quickly tune out all emails from the association. The key to solving this problem is engaging new members very early in their membership.
Smooth The Path
APRIL 17, 2018
Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too).
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