Smooth The Path

MARCH 19, 2017

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human. Who are the Stephanies in your Association?

Member Experience 68

Member Experience Cost Conference Technology 68

Smooth The Path

MARCH 5, 2017

The key to solving this problem is engaging new members very early in their membership. I just published a new e-book with solutions for how to do exactly that. Related: Why new members actually join. Intentionally designing member experiences. How associations push new members away.

Member Experience 95

Member Experience Communications Strategy Association Value 95

Smooth The Path

MARCH 7, 2017

If most engaged members say this, you may not currently have an AVTP, but you can create one. Does your association have an AVTP? Related: Top questions asked about the Association Value Trigger Point Concept. Fueling exceptional new member experiences [e-book]. Why new members actually join.

Member Experience 84

Member Experience Association Value Conference Products 84

Smooth The Path

APRIL 23, 2017

If the answers to these questions highlight some gaps between where you are now and where you want to be, find more ideas in this new e-book just for associations: Fueling Exceptional New Member Experiences: Strategies for Onboarding, Engagement, and Retention. Related: Association trend watch: member experiences.

Member Experience 74

Member Experience Class Price Products 74

Smooth The Path

JANUARY 30, 2017

Engage new members early to engage them for life! In this just published e-book, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention learn how to engage them early with practical strategies from other successful associations.

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

JANUARY 2, 2018

Attendees catch me at conferences and reference ideas they found helpful in research reports, or e-books, or posts. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations?

Social Media 79

Social Media Report Conference Content 79

Smooth The Path

APRIL 17, 2018

Focus only on messages that add value and solve a problem they are having. This may mean holding back any other emails from the association especially the ones that ask for more money (register for the conference, buy this book, purchase the research). Think 3-5 sentences and focus on having members take just one action.

Member Engagement 110

Member Engagement Communications Products Process 110