Smooth The Path

MARCH 19, 2017

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human. Who are the Stephanies in your Association?

Member Experience 68

Member Experience Cost Conference Technology 68

Smooth The Path

JANUARY 30, 2017

They know someone who is getting a lot out of being a member. Someone they want to do business with pressures them to be a member. A staff member or association member calls them and invites them to join. To go to the conference or, to get a research report or, to get access to another benefit.

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

APRIL 23, 2017

If the answers to these questions highlight some gaps between where you are now and where you want to be, find more ideas in this new e-book just for associations: Fueling Exceptional New Member Experiences: Strategies for Onboarding, Engagement, and Retention. Related: Association trend watch: member experiences.

Member Experience 74

Member Experience Class Price Products 74

Smooth The Path

JANUARY 2, 2018

Attendees catch me at conferences and reference ideas they found helpful in research reports, or e-books, or posts. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations?

Social Media 79

Social Media Report Conference Content 79

Smooth The Path

FEBRUARY 12, 2019

Arlene is a very engaged association member. She attended the annual conference every year for the past seven years. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. She faithfully renews every year. She reads many of the publications and newsletters.

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Smooth The Path

APRIL 17, 2018

Focus only on messages that add value and solve a problem they are having. This may mean holding back any other emails from the association especially the ones that ask for more money (register for the conference, buy this book, purchase the research). Make reading fun. Set a positive, happy, friendly, friendly tone.

Member Engagement 110

Member Engagement Communications Products Process 110

Smooth The Path

MARCH 7, 2017

The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). For some members, it was their first conference or chapter event. Not every association’s AVTP is the same. Does your association have an AVTP?

Member Experience 84

Member Experience Association Value Conference Products 84