Smooth The Path

FEBRUARY 12, 2019

She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Because of her efforts a handful, or more, new members join each year. Are you interested?

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Smooth The Path

MARCH 5, 2017

The key to solving this problem is engaging new members very early in their membership. I just published a new e-book with solutions for how to do exactly that. Related: Why new members actually join. Intentionally designing member experiences. How associations push new members away.

Member Experience 95

Member Experience Communications Strategy Association Value 95

Smooth The Path

JANUARY 30, 2017

Engage new members early to engage them for life! In this just published e-book, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention learn how to engage them early with practical strategies from other successful associations.

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

APRIL 23, 2017

If the answers to these questions highlight some gaps between where you are now and where you want to be, find more ideas in this new e-book just for associations: Fueling Exceptional New Member Experiences: Strategies for Onboarding, Engagement, and Retention. Related: Association trend watch: member experiences.

Member Experience 74

Member Experience Class Price Products 74

Associations Now

MAY 4, 2016

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment.

Member Research 40

Member Research Sample Industry Report 40