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Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

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What Are Associations Really Selling?

Smooth The Path

We sell membership, conferences, research, and books. They get knowledge and connections through the association. Try this exercise because the value your members receive is somewhere near the end of this list. Related: The real value of associations for members. The post What Are Associations Really Selling?

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” I’m as skeptical of forced acronyms as I am of comic-book metaphors.

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How Content & Thought Leadership Can Build Association Value

SCD Group

I see some important synergies between the CES and the information David Gammel, CAE, outlines in his awesome book Maximum Engagement. -0- 0- As I listened to Matt, I was impressed at how well the CES system helps Aptify enhance its thought leadership position in the association community. Think about it.

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2018 Building Associations Momentum Award Winners

GrowthZone

The Big Book of Association Ideas: Construction Trades & Building Associations Edition. Entries were judged on creativity, industry impact, value to association, value to members, and replicability. The Big Book of Association Ideas: Construction Trades & Building Associations Edition.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

How to Strengthen Your Association’s Value Proposition. associations, people, association, members, value proposition, provide, questions, organization, community, book, Hilary Marsh, talk, content, bruce rosenthal, association executives, membership, important, customer, thinking, create.

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Conferences Give Members Permission to Take Time to Learn

Smooth The Path

Books, blogs, podcasts, webinars, online training. book is a steal, but it still takes time to and motivation to read it. Online training, books and webinars are easy to slide to the back of the pile. What is a conference’s competition? How else do our members learn? It’s on the calendar, it’s paid for, they have to go.