Association Value Email Marketing Industry Member Experience 
Smooth The Path
MARCH 14, 2019
If you suspect that your association has a value gap start asking members what their most challenging professional problems are. And ask them to forecast the most significant challenges that will face the industry or profession in the next three years. Related: The real value of the association for members.
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.
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