Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Associations Now

MAY 4, 2016

And the ups and downs CFMA felt when the economy shifted were historically consistent, tracking closely to an industry index of U.S. That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

JULY 26, 2018

We would develop a new member onboarding program maximizing the engagement window of opportunity by engaging new members a bit on the first day they join and then engaging them even more within the first week of joining. These are some of the most important things I would do as I built my dream association.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74