Association Value, Member Research, Strategy and Team

Understand the Three Professional Stages to Improve Association Value

Smooth The Path

AUGUST 6, 2018

Here is another way to look for gaps in your association’s value proposition. The results of years of member research show that high-performing professionals tend to move through three stages during their career. Stage Two: Team Success. Even individual contributors focus on team success.

Association Value

Association Value Team Industry Member Research

Developing My Dream Association

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation

Innovation Member Insights Member Experience Recruiting

Association Universe

Understand the Three Professional Stages to Improve Association Value

Developing My Dream Association

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