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Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Association learning landscape. Inclusive leadership. Quick hits.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.

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Association Brain Food: 9.30.22

Reid All About it

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Host: PCMA Digital Event Strategist Certification. Write, Copy, Rinse, Repeat: Making Tons of Content in a Single Day. Host: Leading Learning.