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4 Tips for Generating More Non-Dues Revenue from Advertising
Higher Logic
MARCH 19, 2019
Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. If not, maybe start small.
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