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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. If not, maybe start small.

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Is Now the Right Time to Add a Student Membership Category?

Associations Now

The Massachusetts Society of CPAs recently asked this question before it launched a free student membership category tailored to rising high school juniors and seniors considering careers in the accounting profession. “If MSCPA found early success with a dedicated student newsletter focusing on career development and networking.

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Expanding the Hive: Beekeeper Group Welcomes New Bees

Beekeeper Group

Leslie Carlson , Account Manager , previously worked as the Communications Manager of Sister to Sister: The Women’s Heart Health Foundation, she managed social media pages, created content for the website, drafted fact sheets and newsletter items, and helping develop sponsorship proposals.