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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. In a post-event survey, 87 percent of attendees agreed with MPI’s communication plan post-cancellation. About The Author.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. We shared the results of this customer research with our members and surveyed them to see what they needed from us to help close the gaps in customer awareness.