Association Brain Food Weekly: 10.29.21
Reid All About it
OCTOBER 29, 2021
Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sponsorship sales. Mon 11/1 at 3 p.m.
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