Higher Logic

APRIL 20, 2017

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Marketers have the same problem - finding ways of getting people to engage with their content.

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SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Membership marketing focused on lapsed members.

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Associations Now

SEPTEMBER 9, 2015

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts. .

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Associations Now

NOVEMBER 1, 2016

The looping-video social network Vine is about to go away, due partly to shifts in Twitter’s strategy and partly to larger changes in the market. Social networks are frustrating. The impending shutdown of Vine certainly wasn’t expected by many social media fans. A Creator’s Platform.

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