article thumbnail

Get Creative With Your Spring Membership Drive

Associations Now

Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more fun to recruit and engage. Last year, TMSA held a March Madness membership drive , offering new members in any membership category a chance to save on future event and programming costs. Mother Nature is in full bloom.

article thumbnail

Association Brain Food: 2.10.23

Reid All About it

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Without a basic knowledge of APIs, you could also cost your association a lot of time and money. Trade show costs.