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Test-Drive Your Next Member Recruitment Campaign

Associations Now

The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters. Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase.

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As “Religious Freedom” Law Passes, Controversy Heats Up in Indiana

Associations Now

On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis. We run major marketing events and conferences there.

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