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Test-Drive Your Next Member Recruitment Campaign

Associations Now

The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters. Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase.

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As “Religious Freedom” Law Passes, Controversy Heats Up in Indiana

Associations Now

On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis. We run major marketing events and conferences there.

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Advocacy and Governance 2.0

Association Adviser

Our board has a big representation due to all the different segments we serve,” noted Michael Dunham , CEO of the Associated General Contractors of Georgia, Inc. Source: Association Adviser eNews and Naylor Association Solutions 2016. in a recent Corner Office profile. “I It’s 31 people with a different admiral to lead them every year.

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Association Brain Food: 9.9.22

Reid All About it

Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. Tue 9/13 at 1 p.m.